Thursday, February 16, 2017



Spring 2017 is purely the period of the plaits and braids. Erdem, Valentino, and Kenzo redefined the braid. Channeling seventeenth century society girls, you will find braided buns entwined with ribbons by Erdem; Valentino darlings swayed their long tresses, weaved in loose braids, exuding roses, romance, and royalty; all while Kenzo models strutted fiercely in Paris with colour block eyes and one mean, tight, slick braid. Showcasing the braids in different styles and eras truly shows the historic element of the braid—the adaptability and timelessness of it. You can wear it so elegantly on a late-night stroll with your date or to a special event. The year 2017 is an ode to the Dutch Golden age, the Victorian era and the Parisian nightlife. In honour of our runway, we have rounded up a few of our favourite braids to wear this season.

1.     Double French Braid Bun

What is better than one, but two! The double French braid can turn the sweet look of one French braid into a sophisticated yet fun up-do. This look gives your face a clean finish, yet dazzles it with a braided garden when turning your head. TIPS: Divide the hair into three sections, twist the middle portion and leave it out.  French braid the other two sides aligning it around the neck and then wrap it into a bun with the rest of the hair.

This look is a twist on the causal fishtail as lets you bring the runway to the office by keeping your hair sleek, tight and put together. This slick look highlights your cheekbones and gives a serious sexy vibe to your overall appearance. TIPS: Before tying your hair, part it in two and apply some hair gel on the top section of your hair, smoothing it out to give you a sleek look. Bring the two sections back together and tie your hair into a low pony tail, leaving a lock of hair aside which will be used to cover the hair-tie. Proceed by making a tight fishtail that is about 10cm long.  To finish and tighten the appearance of the look gently rub moose to push back loose hairs. 

3.     The Side Braid

What feels better than looking effortless? Be effortless with the allusive side braid. This easy-to-do look is both youthful and edgy. Depending on how you style it, it will accentuate the outline of your face and soften your features. TIP: Wave your hair before braiding for extra texture. Keep loose ends loose and use styling crème to loosen apart the end of your braid.

Monday, February 13, 2017

Service Pieces

  • Get Your Creep On by Amanda Demeku
  • Cleaning Out Your Closet by Karlee Conlin
  • Sneaker Shopping by Sean Karim
  • Makin’ Green Love by Lakshmy Subramoniam
  • Music Recommendations by John Obmerga

Monday, February 06, 2017

Celebrate Canada's 150th…in style!

While 2017 may have started off on a grim note for many places (lookin’ at you, neighbours to the south), Canada was geared up to start the celebrations for its 150th birthday. The country is celebrating with various events taking place across the country such as giving free admission to all national parks and a big celebration-taking place at Parliament Hill in Ottawa. But what about those who wouldn’t be caught dead camping or for those of us who can’t make it to Ottawa for the festivities? What about those who love to shop? And treat every day as if it’s a fashion show? Luckily, there’s more to Canadian fashion than just plaid shirts and the iconic ‘Canadian tuxedo.’ Read on to find out some famous and not-so-famous Canadian labels and brands. You’ll be celebrating your country in style!

Erdem: Erdem, born in Montreal, has established himself to be one of the most popular couture/high end designers. His super feminine yet edgy designs are a hit with everyone, from royalty (Kate Middleton is a big fan of Erdem!) to supermodels (Gigi Hadid).
Pink Tartan: Launched in 2002 by Joe Mimran, Pink Tartan has established itself as a brand known for its preppy and classic clothes with a girly twist. This popular Canadian line can be found in Holt Renfrew and Saks Fifth Avenue, or you can head down to its Yorkville flagship store to get your fix of this brand.

Roots: Probably one of the most iconic Canadian fashion brands, Roots is known for its sweatpants and sweaters. Upon its launch in 1973, Roots has expanded from a footwear company to the apparel company it is today. They sell women, men, and children’s apparel. So if you and your partner want to be #couplegoals…grab yourselves their iconic grey sweaters, and look super cute while representing the Great White North!
Lululemon: This brand was originally a yoga studio in Vancouver before it was transformed into its first store. With hundreds of stores across the country, anyone can be fit and look great while working out.

Foxy Originals: This line was created by two former students of University of Western Ontario. Their jewellery line is known for its fun, trendy, and colourful (and affordable!) designs. Their products have been featured in countless magazines and publications such as InStyle US and People StyleWatch and seen on celebrities such as Paris Hilton.
Jenny Bird: If you’re looking for something more understated and classic, you may want to check out Jenny Bird. Her line is filled with elegant pieces with a boho twist. It may be a bit pricier than Foxy, however if you purchase from her site then you’ll get free shipping. Or if you prefer seeing the jewellery in person before purchasing it, you can check and see if your local Indigo carries her collection.

Victoire Boutique: With three stores between Ottawa and Toronto, it’s easy to get your hands on one of the many Canadian designed apparel they sell. If you aren’t in Ottawa or Toronto, they have an online shop with their products. This store prides themselves on selling mainly Canadian-made products and aims to support the Canadian fashion industry.

Drake General Store: Drake General Store has various pop ups in many Hudson’s Bay locations as well as a flagship store in Toronto. While they’re known for their kitschy products like enamel pins of Drake and emoji inspired accessories, they sell tons of Canadian themed clothing. If you want to represent your home province/territory, you can grab one of their toques or you can get one of their infamous onesies.
  Canadians Cultivating Creativity, Eh!
Where to shop if you like supporting maple leaf brands with a mission.

The Saltwater Collective
Helping to save the oceans one swim suit at a time. This Toronto based brand is drawing attention to the water we dip our toes in. In an effort to preserve our oceans through their swimwear, they’ve teamed up with Oceana; donating a portion of their proceeds from every sale. Since 2001, Oceana has been the largest advocacy organization focused solely on ocean conservation. The condition of our oceans is vastly taken for granted; it is assumed that pollution only impacts a small percentage of lady blue, where in fact it’s quite the opposite. Only about 4% of our oceans remain untouched by man. It’s amazing to see a small company so dedicated to a noble cause. In addition to their pun-tastic one-piece swim suits, Saltwater Collective also sells men and women’s graphic tees, hats and all natural soaps. All product manufacturing is done locally in Toronto to minimize the company’s carbon footprint.
Slip in to one of their suits the next time you decide to take a plunge in some salt water.

Two Birds Apparel
From organic materials to bike couriering, Two Birds Apparel has a mindful approach to all aspects of their company. The fashionable and comfortable clothing offered by Two Birds is made from organic bamboo/cotton blends and is manufactured just outside Toronto. 1% of profits are donated to the David Suzuki Foundation. An organization well-recognized for their involvement in environment preservation. Their stylish sunglasses are made from only salvaged, recycled or FSC certified wood and for every pair sold, Trees of the Future will plant a tree. Cool shades creating more cool shade!
Another unique aspect of this apparel brand, is their use of bike couriers. Two Birds uses Turnaround Couriers, a courier company that recruits at-risk youth for all their deliveries and office staff, thus giving youth the opportunity to gain job experience and meet financial needs.
It’s clear to see how much thought goes in to every company decision, and they seem to have found a unique solution to every problem.

It’s all about the fibres with this sustainable-concious Canadian brand. Their apparel business in British Columbia is built on the belief that clothes should be made to last. Too much waste is created through the discarding of garments. That’s why the creators of Miik thoughtfully selected bamboo, flax and beach wood pulp to make the fibres for their clothing. When made into fabric, these plant materials do not fade, stretch or pill the way other natural fibres do, meaning your garment will continue to look new, wash after wash. Miik offers a wide variety of casual, playful dresses, structured jackets, flowy cardigans, trousers and leggings. Bamboo, in addition to being a highly sustainable crop, has an incredibly soft texture.
You’ll be so comfortable in Miik clothing, you’ll never want to take it off let alone throw it away.

La Canadienne
If you’re willing to spend the extra money on a good pair of leather boots or pumps, then La Canadienne is the brand for you. Based in Montreal, La Canadienne uses leather that is a by-product of the food industry, meaning cattle are not being killed for their hide. Dyes used in the tanning process are all natural; never harsh chemicals, thus reducing pollution and maintaining a safer working environment for production workers. Styles range from pirate boots to classic stilettos, and everything in between. In addition to shoes, they also carry handbags and small accessories. Footwear quality is essential and with La Canadienne no detail is overlooked. Each shoe is carefully inspected by trained professionals before being hand-packaged in boxes made from recycled materials.

Your toes and peace of mind will both be happy with these stylish shoes.

What Brands To Shop This Spring: Vegan Edition

What Brands To Shop This Spring: Vegan Edition

As time goes on, more people are turning to a vegan and cruelty-free lifestyle. Below are a few brands to shop this spring that are 100% vegan, or offer vegan products. Yes, you can still be a fashionista without wearing leather!

LEAF-ther Accessories

Although most clothing items are vegan, accessories are often made of leather. If you are vegan or looking to shop vegan it can be more difficult to find items such as purses, shoes, and jewelry. If you are looking to shop a 100% vegan brand that offers a wide variety of faux leather handbags, wallets, briefcases, and much more for men and women, Matt & Nat is a great Canadian brand to shop. Well-known brands that also offer faux leather accessories, as well as garments such as jackets at a lower price point are Forever 21, H&M, and Zara. Designer Stella McCartney offers products made with vegan leather and she also does not use fur, for anyone looking for a higher end brand that offers vegan and cruelty-free items.


A brand that offers vegan leather shoes at a moderate price point is Steve Madden and their sub brand Madden Girl. Steve Madden also offers other accessories however this is a great brand to shop for a vegan shoe addict because they offer a wide variety of boots, shoes, heels, etc.!